Branding Up

Photo copyright:  Liwei12 / 123RF Stock Photo Let me share a little story with you, about a prospective new client that I met recently. This recruitment consultancy, who work in the science sector, were contacting branding and marketing companies asking for their help. They needed to come up with giveaway ideas for an imminent trade show. To date, not a single organisation had offered them any assistance. Shameful!  Those who know me, know that I love to brainstorm gift ideas with clients. So I grabbed my coat, hopped in the car, and braved the drifting snow from East Lothian through to Glasgow. It would be an understatement to say that the recruitment consultancy were literally blown away by the extra mile that I was prepared to go, in order to meet them. Especially as companies they’d contacted, and who were within their immediate vicinity, hadn’t even returned their calls! Our meeting went on longer than scheduled. I know what you’re thinking here, and no, it wasn’t...

Eek! What happened to summer? The evenings are become darker earlier, which can only mean one thing - Halloween and Bonfire Night are just around the corner. Here at Brand-it HQ we're no strangers to pulling on daft costumes - whether bought or home-made - just for the sheer fun of it. In fact customers and suppliers who visit us have been known to join in. Earlier this week Derek from [gawr-juhs] popped in to chat about some changes we wanted to make to our fabby website. He arrived in North Berwick wearing an 80s boy-band wig. Hilarious! If you follow Brand-it on Pinterest you'll have seen that we've been revamping things. Based on feedback we've started to pin items and giveaways on boards for specific events – for example Valentine's Day and Easter. We hope these will be a source of inspiration to you plus show the creative thinking Brand-it puts into finding the right gift for your event. Walk into any high-street store and you will see Christmas products a...