Embroidered branded apparel is always a centre-court winner!

Photo: Copyright: Sharknose / 123RF Stock Photo

Strawberries and cream make me dream, of that time of year that I hold so dear.
The sweat, the tears, the standing-ovation, becoming the champion with sheer determination.
Being presented with a trophy to hold up high, so everyone sees it gleam against a summer sky.

– Rhona Hartley, June 2017

The Wimbledon Tennis Championship will soon be upon us. I remember, as a child, being glued to the television. Chris Evertt, Martina Navratilova, Bjorn Borg and Jimmy Connors would whack and thwack tennis balls at each other. Through the air they'd fly back and forth. “New balls please!”, the umpire would shout. I'd then watch with envy, as the ball boys and girls would spring into action across the tennis court, all dressed in their smart uniforms.

This event has come a long way since its humble beginnings back in 1877, when it was originally a men's tennis tournament held at the All England Croquet and Lawn Tennis Club, in the south-west London suburb of Wimbledon. Now, like most major sports events, it is a high-profile occasion that attracts thousands of visitors, and commands a television and online audience that stretches into the millions.

Naturally both The Championship and its participants have no difficulty in attracting sponsors. Sports companies know how brand-savvy their customers are. Scotland's Andy Murray currently has a four year sponsorship deal with Baltimore-based sportswear brand Under Armour, which is worth a cool £15m. For Under Armour, they are probably selling lots of their lovely branded merchandise to fans of Mr Murray as a result of his endorsement.

There's no getting away from the fact that people simply love branded clothing. At Branding Up we thrive on assisting our customers to source and brand items of apparel for them. We particularly love the summertime when sunglasses, polo shirts and baseball caps are all "must-have" promotional items for any business.

Although embroidery is slightly more expensive, we often recommend this technique to our clients for their items of apparel. For us embroidered logos not only look sharper, but the item has longevity because the colours won't fade as quickly as printed ones. An added bonus is that once an embroidery jacquard has been created, repeat orders can be produced with shorter lead-times.

Photo: Embroidered polos produced for [gawr-juhs]

If you are a company attending Wimbledon this year, or simply an organisation looking for branded apparel for a summer promotion or event, then why not give me a call on 07733 321759. Let's see if I can help you to turn that dapper dream into a corporate, co-ordinated reality!


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