Making sure your branded merchandise is fit for 2018

I adore working with clients from the hospitality and leisure sector, they’re always such fun! Like Hastings Hotels for example. My association with them stretches back over a number of years.

For those not in the know, Hastings Hotels is Northern Ireland’s premier hotel group. Established by Sir William Hastings more than 50 years ago, their portfolio now consists of six luxurious properties across the province. Two of their five star hotels - Culloden Estate and Slieve Donald – include wellness therapy and health facilities called The Spa.

January, and the start of a new year, is traditionally the time when people decide to embark on a new fitness regime. So it’s not surprising to learn that the The Spa, in both locations, are super-busy. Hotel guests and non-residents are enjoying the excellent facilities and wonderful array of therapeutic treatments, that they provide. It’s also not unusual to find the odd visiting celebrity enjoying these havens of tranquility too.

Originally Hastings Hotels approached me for branded golf umbrellas, which I was delighted to source and deliver to them. They then returned to Branding Up and asked for my assistance in helping them to find a high quality sports holdall that The Spa logo and identity to could be applied to. Once again I was thrilled to assist, especially as the final item exceeded all of our expectations.

I suggested to Hastings Hotels that they produce a matching toiletry bag as a complimentary merchandising piece. Happily they decided to run with this idea, and now have elegant branded washbags that they fill with their own products from The Spa. I love it when these ideas come together!

If you’re determined to get your branded merchandise in shape this year, then why not ring the changes by calling me on 07733 321759 or emailing me at Like Hastings Hotels, I look forward to helping you find the most appropriate items to brand, that will promote your business or organisation perfectly.


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