Branding Up

Photo Copyright: Rhona Hartley I’m always surprised when people say to me “But I thought corporate gifts died after the Millennium!” I smile and tell them that branded gifts are very much alive and well. There will always be a time, in the life-cycle of every organisation, when it suddenly finds a need for branded merchandise or requires personalised incentives to reward staff achievements. Often the next statement I hear is “But we can just go online to find what we need.” True. You can. But ask yourself will the items you select be original, appropriate and have longevity? Probably not. That’s why my clients come to Branding Up . They recognise my ability to think creatively, value my wealth of product knowledge, and rely on me to deliver to their time and budget constraints. To demonstrate all these points, here’s a little example of what I’m talking about. I noticed that a UK high street retailer - the one that’s all magic and sparkle - is promoting its corporate gifts th