Branding Up

Photo copyright:  Liwei12 / 123RF Stock Photo Let me share a little story with you, about a prospective new client that I met recently. This recruitment consultancy, who work in the science sector, were contacting branding and marketing companies asking for their help. They needed to come up with giveaway ideas for an imminent trade show. To date, not a single organisation had offered them any assistance. Shameful!  Those who know me, know that I love to brainstorm gift ideas with clients. So I grabbed my coat, hopped in the car, and braved the drifting snow from East Lothian through to Glasgow. It would be an understatement to say that the recruitment consultancy were literally blown away by the extra mile that I was prepared to go, in order to meet them. Especially as companies they’d contacted, and who were within their immediate vicinity, hadn’t even returned their calls! Our meeting went on longer than scheduled. I know what you’re thinking here, and no, it wasn’t because