Branding Up

Copyright: daizuoxin / 123RF Stock Photo I get very angry, when I’m out walking my two little pooches along the local beach, and find items of plastic that have been washed up on the shoreline. So much so, that I now carry a box with me, to collect discarded plastic items and take them to the recycling centre. I know this gesture isn’t as impressive as Rob Thomas , who recycles the plastic he finds on his beach to make kayaks for fellow kayakers to collect more plastic, but every little helps as they say. Over the past 12 months TV programmes, like the BBC & David Attenborough’s excellent Blue Planet II   series, have raised our awareness of the harm that single-use plastics are doing to the environment. Here at Redside, I make sure that all members of the Hartley tribe recycle the packaging we bring into our abode. And our beautiful home town of North Berwick is currently running initiatives for everyone to replace as much plastic as they can. Thankfully manufacturers a...

Photo copyright:  Liwei12 / 123RF Stock Photo Let me share a little story with you, about a prospective new client that I met recently. This recruitment consultancy, who work in the science sector, were contacting branding and marketing companies asking for their help. They needed to come up with giveaway ideas for an imminent trade show. To date, not a single organisation had offered them any assistance. Shameful!  Those who know me, know that I love to brainstorm gift ideas with clients. So I grabbed my coat, hopped in the car, and braved the drifting snow from East Lothian through to Glasgow. It would be an understatement to say that the recruitment consultancy were literally blown away by the extra mile that I was prepared to go, in order to meet them. Especially as companies they’d contacted, and who were within their immediate vicinity, hadn’t even returned their calls! Our meeting went on longer than scheduled. I know what you’re thinking here, and no, it wasn’t...